Case Studies

Decision Intelligence
In Practice

Deep-dive case studies showing how leading organizations in AI and consulting industries use lucix to surface hidden disagreement, accelerate alignment, and achieve measurable business outcomes.

$12M+
Deal Value Saved
8-12 Weeks
Time Saved Per Decision
91%
Final Alignment Rate
-60%
No-Decision Rate

Real Organizations, Real Results

From B2B sales to strategic planning, see how lucix uncovers what teams won't say out loud.

AI Industry

Enterprise AI Infrastructure Vendor Cut No-Decision Rate by 28%

AI Infrastructure Vendor 28% Reduction 31 Days Faster

The Problem

AI infrastructure vendor struggled with high no-decision rates. Buying committees appeared engaged but deals stalled at procurement. Hidden misalignments on ROI, security, and implementation complexity were never surfaced.

47% No-Decision Rate
105 days Avg Sales Cycle

The Outcome

No-Decision Rate
28% Reduction
Sales Cycle
31 Days Shorter
View Full Case Study
AI Industry

AI Foundation Model Provider Reduced Enterprise Stall Rate by 35%

Foundation Model Provider 35% Reduction 6 Weeks Faster

The Problem

Leading AI foundation model provider faced prolonged enterprise API deals with silent build-vs-buy tensions. CTOs, CFOs, and CISOs held divergent positions on cost models, data governance, and strategic fit.

52% Enterprise Stall Rate
14 weeks Build-vs-Buy Cycle

The Outcome

Stall Rate
35% Reduction
Decision Cycle
6 Weeks Faster
View Full Case Study
Consulting Industry

Boutique Strategy Firm Raised Proposal Win Rate from 18% to 34%

Boutique Strategy Firm Win Rate Doubled 16% Increase

The Problem

Boutique strategy firm struggled with low proposal win rates. Buying committees appeared interested but proposals failed. Hidden stakeholder misalignment on scope, success metrics, and engagement model was never surfaced.

18% Proposal Win Rate
$185K Avg Deal Size

The Outcome

Win Rate
34% (16% Increase)
Revenue Impact
$1.8M Annually
View Full Case Study
Consulting Industry

Tier 2 Management Firm Turned Alignment Into a Delivery Differentiator

Tier 2 Management Consultancy 41% Implementation Rate Premium Positioning

The Problem

Tier 2 consultancy faced implementation failures despite strong recommendations. Client stakeholders disagreed on priorities post-delivery. Lack of documented alignment led to poor implementation rates and renewals.

23% Implementation Rate
38% Renewal Rate

The Outcome

Implementation Rate
41% Increase
Renewal Rate
71% (33% Increase)
View Full Case Study
B2B SaaS Sales

$2.4M Enterprise Deal: 7 Stakeholders, Hidden ROI Disagreement

Enterprise Software Company 7 Stakeholders $2.4M ARR

The Problem

Deal stuck at 90 days. Champion said "everyone's aligned" but procurement hadn't signed. Sales assumed budget approval; CFO assumed 18-month payback, not 24.

90 days Stalled
35% Real Alignment

What lucix Revealed

CFO: "18-month ROI, not 24"
Security: "SOC 2 Type II required"
IT: "Need 90-day implementation, not 120"
Training: "500 users need onboarding plan"

The Outcome

Deal Closed
21 Days
Final Alignment
94%
Time Saved
10 Weeks

"We went from 'everyone says yes' to 'everyone means yes.' The CFO's ROI concern would have killed this deal at legal review."

— VP Sales, Enterprise Software

Product Strategy

$5M Product Launch: Marketing vs. Engineering Hidden Timeline Conflict

SaaS Product Company 12 Stakeholders Q2 Launch Target

The Problem

Marketing committed to Q2 launch at industry conference. Engineering said "we'll make it work" but privately estimated Q3. Product believed "Q2 is possible" with reduced scope nobody agreed to.

3 versions of "launch date"
$800K Event commitment

What lucix Revealed

Engineering: "Q3 realistic for full scope"
Marketing: "Must launch at TechConf Q2"
Product: "MVP scope never approved"
QA: "Need 3 weeks testing, have 1"

The Outcome

Agreement Reached
Q2 MVP + Q3 Full
Launch Event Saved
$800K
Crisis Avoided
Pre-Launch

"lucix surfaced the timeline conflict 6 weeks before launch. We avoided a public failure and defined a realistic MVP everyone could commit to."

— Chief Product Officer

Strategic Planning

Go-to-Market Strategy: Executive Team Hidden Market Disagreement

B2B Platform Company 6 Executives Market Expansion Decision

The Problem

Board approved "SMB expansion" but executives interpreted it differently. Sales thought "50-500 employees," Marketing thought "10-50," Finance wanted "100+." No one challenged the others' assumptions in meetings.

4 months False alignment
3 definitions of "SMB"

What lucix Revealed

Sales: "50-500 employees is our sweet spot"
Marketing: "10-50 for volume plays"
Finance: "100+ for unit economics"
Product: "Enterprise features required?"

The Outcome

Segment Defined
100-500
Wasted Spend Avoided
$1.2M
Strategy Clarity
2 Weeks

"We were 4 months into execution before lucix revealed we were building for three different markets. Saved us from a catastrophic resource split."

— Chief Strategy Officer

M&A / Due Diligence

$50M Acquisition: Hidden Integration Risk Across 8 Departments

Private Equity Firm 8 Department Heads $50M Deal Value

The Problem

Financial diligence looked clean. Leadership said "integration is manageable." IT flagged system incompatibility but didn't quantify it. HR mentioned "culture fit concerns" in passing. Legal saw contract migration as "low priority."

$50M Deal value
5 hidden Integration risks

What lucix Revealed

IT: "$2M system migration, not $500K"
HR: "30% attrition risk in 90 days"
Legal: "400 contracts need renegotiation"
Sales: "Customer churn likely without plan"

The Outcome

Deal Restructured
$45M
Integration Plan Created
12 Months
Risk Mitigated
Pre-Close

"lucix surfaced $4M in hidden integration costs and a 30% attrition risk before we signed. We renegotiated terms and built a real integration plan. Would have been a disaster otherwise."

— Managing Director, Private Equity

Explore by Industry

Revenue Operations

Eliminate no-decision in complex B2B sales

AI Industry

Surface AI evaluation hidden concerns

Professional Services

Align client stakeholders on recommendations

Healthcare

Navigate complex multi-department decisions

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